Children’s designer fashion is taking off in a private jet and landing on runways across the world. Long gone are the days when designer couture was exclusively for adults; today many international high end designers are embracing all ages with luxurious children’s ranges taking to the shelves. Burberry and Fendi love kids, Dior and Gucci have exclusive children’s boutiques, and then there’s Armani, Oscar de la Renta, Versace, Galliano, Hugo Boss, Tommy Hilfiger, Cavalli, Stella McCartney, Vera Wang, and Ralph Lauren, all of which have fashion forward collections for tots to tweens. Kids love these five-star looks too, with the likes of Suri Cruise, Harper Beckham, the Jolie-Pitts, and Honor Warren becoming little fashionistas and style icons for those under-age. With all this designer couture for kids taking the fashion industry by storm, how are we to make sure our ‘minime’s are only wearing cutting edge designs? How about fashion weeks that are now being dedicated purely to kids, just like those we have come to love in New York, Paris and Milan. From East to West, designers all over the world are partaking in a fashion revolution, with 2013 marking the fourth year of petitePARADE in New York, and the first ever Global Kids Fashion Week in London.
Perhaps the world’s largest children’s fashion extravaganza is petitePARADE, New York’s premier kids’ fashion week, dedicated to celebrating and showcasing designer childrensware. This huge event occurs twice a year in March and October, showcasing exquisite childrensware collections from new season trends. Beginning in 2010, petitePARADE was the first kids fashion week to launch on the world stage and is super-exclusive, catering only for the A-list, with an invitation-only audience of celebrity tots, mini-fashion connoisseurs, trade buyers, industry designers and media.
petitePARADE recently held its fourth season in March 2013 in New York in collaboration with VOGUE Bambini, the reference Conde’ Nast magazine for children’s fashion worldwide. The two day event embodied glamour and sophistication at its finest, featuring the spring and fall 2013 collections of designers Bonnie Young, Andy & Evan, Beatrix New York, Cupcakes & Pastries, Isabel et Toi, Kissy Kissy, Pimalinda, Reina Mora, Snopea, SUOAK, Umi, Zutano, Zuzii and Roberto Cavalli. Top-tier media mingled with influential mummy-bloggers, editors, buyers, and their little ones to preview the newest collections while nine-year-old DJ Fulano spun the hottest tracks.
Main image: It was party time at Global
Kids' Fashion Week
Above: Blonde and beautiful at petitePARADE