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We have just counted the bookings from our recent e-blast to your database and are thrilled with the results. The bookings started to come in within hours of the special offer going out and they continued for another week. Obviously your database is well qualified, with families that are motivated to travel. The professional presentation of the newsletter, and the ability for your team to act quickly in getting the information out, all contributed to yet another successful venture with Holidays with Kids.
Bianca Robinson
Sales and Marketing Co-ordinator
Paradise Resort Gold Coast
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| We had approximately 20 calls through to the Resort Sunday night, so your plug must have been pretty good!!
Kadifa Ridgway
General Manager, Sales & Marketing
EcoPoint Resorts
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While flying Business Class on Qantas from New Zealand recently, I read an in-flight copy of Holidays with Kids magazine, and instantly loved it. I've got a one-year-old daughter and thought it was great that there was finally something out there which directly targeted me and provided a one-stop resource for research and planning our family holidays-especially the children friendly places! I was so impressed with Holidays with Kids that I wanted to promote the products my company represents in the magazine and am now doing a promotion on the Holidays with Kids website. Holidays with Kids is a great resource for both businesses and parents alike.
Anastasia Jones
Max Australia
North Sydney
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Just wanted to say a big ‘congratulations’ to the team at Holidays with Kids for continuing to provide such an outstanding publication. I am constantly thrilled at the number of guest comment cards that state they heard of us from your magazine. Can I also add that your website rated as the third highest referring domain of visitors to our site, which only further proves that you are absolutely on target in reaching the family market. As a resort that only targets families, we achieve one of the highest occupancies on the Gold Coast each year, and Holidays with Kids plays an integral part in enabling us to achieve that. Keep up the good work!
Lee-Ann Lawrence
Director of Sales & Marketing Paradise Resort, Gold Coast
(formerly Mercure Resort, Surfers Paradise)
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 Thank you so much for sending out the information regarding advertising in Holiday with Kids. While I had been told about the magazine, I hadn't seen it yet, and let me tell you, I have filled out my subscription form and am mailing it today. I love it!
Fantastic magazine, as a single parent in the luggage design business, who travels a great deal with her daughter, this magazine is my new travel bible!
Jacinta Richmond
Coconut Luggage
Coolum, Sunshine Coast
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We received a copy of Holidays with Kids magazine a few days ago and were very pleased. I would like to congratulate all of your staff on producing a very entertaining and informative magazine.
Daniel Belcher
Director
Turtle Beach Resort
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I just wanted to thank you for the certificate and your congratulations on Mercure Resort Surfers Paradise being voted by your readers the number 2 resort for families in the South Pacific - it is greatly appreciated.
As well we have just read the review Janice wrote on the Mercure Resort and The Junior Bunkhouse on your website - sensational! Not only was it great to hear that Janice thoroughly enjoyed the resort and the JB room, but also that other resort guests, Janice spoke to, were obviously enjoying their stay as well and gave such a positive response!
Thank you once again and we look forward to working with you and 'Holidays With Kids' in the future.
John McFadden
Director of Sales and Marketing
Mercure Resort Surfers Paradise
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Mercure Resort has advertised in the Holidays with Kids Publication since 1999. With a very specific brief to attract the family holiday market to our Resort we have found that there is no other no other magazine can provide a medium for specifically targeting our key market segment. As a bonus, it's long shelf life means that it is excellent value for money.
This fun and informative magazine is one of the resorts main advertising mediums for targeting potential clientele.
Our Guests have provided excellent feedback on your publication as a great reference tool for any family looking for a kid friendly destination. More than just a holiday brochure with a limited shelf life, Holidays With Kids is the essential magazine for families looking for that perfect holiday spot.
Mercure Resort Surfers Paradise will continue to support this excellent quality publication well into the future.
Rebecca Johnson
Mercure Resort Surfers Paradise
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Feedback from Toys ‘R’ Us promotion.
The magazines are really well received. We have customers who come in specifically looking for the new edition and ask register staff in the lead up to the giveaway. Those customers who have never received the magazine before are always really happy – they love receiving a quality magazine like HWKs for free!
We have customers ringing up months afterward to ask if we can mail out another copy – you may recall we ran out recently and our customer service rep contacted you to obtain more copies.
Our customer base is a great fit for your magazine, with similar target markets. We would love to continue giving away the copies.
Julia Pinfold
Toys "R" Us Australia
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Cathy & team,
Im writing to convey to you how happy I am with the performance of the advertisement in HWK.
I am constantly on the lookout for advertising media which best fits the family facilities which the Blue Dolphin Holiday Resort provides. I have found over the 3 years we have been advertising that HWK has generated enquiries from interested & motivated people. The return per dollar spent has been very positive for this business.
Our partnership developed a new 4 & a half star ecotourism resort and commenced trading in December 2001. HWK magazine was used to attract the professional family market to Angourie Rainforest Resort. The results to date ( in the first year of trading ) have been pleasing.
Keep up the good work.
Yours Sincerely
David Mitchell
Owner/Manager
Blue Dolphin Holiday Resort
Angourie Rainforest Resort
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The Holidays with Kids website is fulfilling a much-needed gap in the holiday market place. Families are always looking for new travel ideas and this site, along with their newsletter, is clearly reaching the right markets.
The day after one of our stories on a farmstay appeared in the newsletter, we had a query from someone keen to make a booking. Obviously the newsletter is having an immediate impact. Keep up the great work."
Robyn Holland
Senior Journalist
John Campbell Communication & Marketing
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