Holidays with Kids had a great time at the launch for the new Woolworths World Explorers Collectibles Range on 5 October. In partnership with National Geographic, the family-friendly grocer will take its young customers on an interactive journey around the world to discover new cultures and cuisines with exciting recipes from many regions across the globe. We celebrated in the new Woolworths Food Innovation Centre with an internationally inspired cooking class for littlies. The kids loved making pork kebabs, Mediterranean salad and chilled watermelon shapes on skewers!
The new collectibles flip-cards feature facts, activities and international dishes to help Aussie kids learn from seven regions across the globe, from Madagascar to the Philippines and Germany to Costa Rica.
Woolworths Head of Media, Sponsorship and Events, Karen Madden, said “World Explorers has been developed to inspire kids to learn about the wide array of food and cultural traditions enjoyed around the world. Our partner National Geographic has brought to life some of the amazing array of dishes we know many of our customers already love cooking with their families. There are also some lesser known delicacies on the flip-cards that will also provide additional ideas for the weekly family meal planning.”
The World Explorers collectible packs include a sticker and a flip-card, and are free with every $20 spent at Woolworths. The flip-cards can be kept together using the World Explorers Activity and Collector’s Album which includes interesting facts and places to see from all the featured regions.