E-News for the travel industry
April 2009

Welcome to our first trade newsletter of 2009 designed to update you on what’s new and exciting at HWK both within the magazine and online. Read on to find out how we can help you promote your accommodation, service or product to families across Australia in officially the biggest circulating travel magazine in Australia that goes to consumers and travel agents.

Holidays with Kids remains the leading family travel title both in reputation and readership. And we have the numbers to prove it (see statistics below when compared to our nearest competitor). When spending your advertising dollar you need to be sure you are spending it wisely and reaching the most people possible.

In 2009 we will continue to publish quarterly editions packed full of both domestic and international travel coverage ensuring that our 600,000+ readers are inspired and informed on all aspects of travel.

No newsletter would be complete without some speculation on the current economic state. We undertook a readership survey to evaluate how our readers (your customers) were being affected by the economic downturn and how this may impact their travel plans this year. The results came back considerably more positive than we might have expected and highlighted that many Australian families are actually better off as a result of their mortgage rates being reduced and the cost of petrol significantly going down, giving families more money in their pocket. Our survey also revealed, more importantly, that they would rather forgo a new car or home renovation than their family holiday. Holidays with Kids is able to deliver this audience to you with each issue that is published.

As your committed partners in the family holiday industry, we hope you find our new regular news bulletins helpful in the planning of your marketing activities and we look forward to supporting you in the growth of your business throughout the rest of 2009 and beyond.

Cathy Wagstaff
Editor and Publisher
Holidays with Kids magazine

Maximizing your marketing $

In this hugely competitive industry it is vital that your marketing budgets are targeted, achieve results and are not wasted. You need to ensure you maximise reach, minimise wastage and overlap and ultimately achieve your goal of reaching families who are planning family holidays.

Our readers are always telling us that we are their number one choice but to ensure that are stats are also number one we recently compared our figures to that of a magazine that also targets the family market.

• HWK has double the circulation
• HWK has triple the readership
• HWK has more editorial in each issue
• 30% more of our readers are currently planning a holiday
• 18% more of our readers travel annually within Australia
• 57% more of our readers travel annually overseas
• Cost per 1000 for an advertising page is half of theirs
• 30,000 more unique visitors per month to our website
• HWK has nearly double the amount of online subscribers (38,500).

All this adds up to more than double the bang for your buck than our closest competitor. They simply cannot compete with our numbers!

Loving It!

One of our biggest priorities at Holidays with Kids is to ensure that every magazine published is read by parents planning to book a family holiday in Australia or overseas. This is achieved by making copies available in high traffic, family focused places to ensure that we continue to offer our advertisers maximum reach with minimum wastage. We were therefore hugely excited to add all company owned Mc Donald’s restaurants to our ever growing, highly targeted distribution list.

Auditing – a transparent approach

Holidays with Kids is officially the biggest circulating travel magazine in Australia that reaches both consumers and travel agents and is the only family travel magazine in Australia audited by CAB.

Always make sure that the publications you trust with your marketing dollars display this logo in their publishers information so that you can verify the publisher’s distribution claims. Don’t just believe what you hear.

Why the web

HWK are delighted to announce their highest online stats EVER! 2009 started with more traffic than ever visiting www.holidayswithkids.com.au

Stats January 2009

Month: January 2009
Unique visitors: 62,342
Number of visits: 90,182
Pages: 937,574
Hits: 5,040,358
Online subscribers: 38,500 and growing.

If you would like to discuss our website options then please either contact our commercial team on 02 9406 4400 or alternatively send an email to admin@signaturemedia.com.au

“FLIP’ING SUCCESSFUL
& OUR NEW EDITORIAL SECTIONS

Having a constant dialogue with our readers ensures that we not only stay ahead of our competitors but also that we offer families across Australia and New Zealand the information they need and want when planning their travels.

The response from readers on our two flip issues of last year – “Ski and Snowboard” and “Caravan and Camping” was a resounding thumbs up so you will be pleased to know that we will be building on their success and including them again in 2009.

Issue 20 will be a 100-page 'flip' publication, attached to our normal autumn issue bringing our readers the latest ski and snowboard news, destinations, accommodation, products etc...AND issue 22 will be a 100 page “flip” edition out in time for the summer holidays focusing on everything families could possibly need to know about camping and caravanning and 4WDing.

We are always fine tuning the editorial within the publication and have introduced some fabulous new sections which you will see within the pages of issue 19. These include a regular feature on “camping and caravanning”, over 10 pages of “family fun” including puzzles and games for all the family, DVD and movie releases and much, much more.

If you have comments or ideas for editorial within HWK or are wanting to send press releases then please do so to copy@signaturemedia.com.au

INTRODUCTION OF NEW ADVERTISING OPPORTUNITIES

“Hottest Deals” – if you want to highlight your latest and greatest offer then take a look at our “hot deals” section within issue 19.

Designed to look like editorial and published both in print and also online (with direct links to your website) – this offers companies the opportunity to promote any last minute deals, early booking incentives and general offers to our readers for only $400 per offer.

If you would like more information or to book your slot in issue 20 then please contact shivon@signaturemedia.com.au

If you'd like more information about advertising within Holidays with Kids then please either call our commercial team on 02 9406 4400 or email them on admin@signaturemedia.com.au

Get Holidays with Kids for just $1.80!

If you'd like to give your valued customers a free copy of Holidays with Kids magazine, we have a great bulk purchase deal which provides you with a box of 28 magazines for just $50 - that's about $1.80 a copy, or an amazing 75% off the magazine's retail price.

Many of our industry partners, including 50 Travel with Kidz travel agencies across Australia, are already providing copies to customers. Bulk copies of the magazine are also available as part of many of our advertising packages.

To order magazines as a distribution partner, contact us today on 02 9406 4400 or by email: admin@signaturemedia.com.au

What our advertising partners are saying: