The fast-growing pet travel market has prompted Virgin Atlantic to launch a frequent flyer scheme for jet-setting animals. The airline’s four-legged passengers are now able to earn gifts for themselves and frequent flyer points for their owner since the new ‘Flying Paws’ reward scheme was launched on 1 May 2005. Dogs, cats and ferrets are welcome to join.
On their very first Virgin Atlantic flight, pets will be given a welcome onboard pet pack, designed to meet their special needs. Dogs will be given a Virgin doggy t-shirt and sparkling dog tag, cats will receive a toy mouse called ‘Red’ and a Virgin collar tag, and ferrets will receive a limited edition flying jacket and collar tag. All of the exclusive gifts are part of a whole host of goodies available for the passengering pets.
All pets that travel on the ‘Passport for Pets’ scheme will be given a passport which will not only give them a record of all their flights but also allows them to collect ‘paw prints’ which they will be able to redeem for their gifts.
One ‘paw print’ is awarded per flight and once our furry travellers have collected five points they become eligible for some of the fantastic goodies available, such as handmade Virgin bowls, plus a specially designed non-slip mat so they can ‘dine in style’, or they can choose to donate their rewards worth fifty human pounds to their favourite registered animal charity or sanctuary. Alternatively, if they are feeling particularly loving towards their human friend, they can show their true feelings by donating 1000 bonus air miles to his or her flying club account.
More individual gifts are available once the pet has flown 10, 15 or 20 times from blow dries and pedicures to Burberry, Prada and Gucci pet clothing to a personal Pawtrait from the famous artist Cindy Lass, who is renowned for her paintings of celebrities furry companions around the world.